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8 Eastern Main Road, Curepe, Trinidad

The Evolution of Droid Island: A Letter To My Supporters

In Sept 2016, Droid Island was born and admittedly nobody could have prepared me for the work needed to build a dream I don’t even think I had fully conceptualized even in my own mind. I knew I had a passion for mobile and I had seen so many gaps in one of the most important fields globally to just sit back and not be apart of the solution.

Droid Island was to be Trinidad & Tobago’s premier retail smartphone shop. My ideals of what is needed here in T&T challenge the status quo, in that for a country that recognizes only Samsung & Apple as the only real brands on the market, I opted to enlighten our nation about all the other top brands and sold neither Samsung or Apple products.

Lofty goals, but I knew they could be achieved as the rest of the world is embracing the brands of the likes like Xiaomi, Huawei, Oppo, Vivo, ZTE, here in the twin island, those names don’t ring a bell outside of the real techies here in the island. My mentor/best friend/partner in everything Nadine Liverpool who is a marketing and branding genius in her own right worked her magic on me and got me in the right frame of mind to tackle this task.

 

Nadine Liverpool
Nadine Liverpool & Keron Mc Leish

 

She told me I needed to put my knowledge on display, and use my personality to build my tribe around my own thoughts and ideas. I did this by starting out with my blogs, and then moved onto video, starting up my own Youtube channel.

Since 2016, and I started creating my own content, and I have garnered the attention of the public, the executives and publications. I have been featured on CNC3, OMGTT, LoopTT, and have also done pieces on CNC3, CNMG, LoopTT, Huawei Trinidad.

I opened up my retail store in Sept 2017, making the firm decision to quit my job at Digicel Play and go full time into my mission of building the smartphone experience and knowledge here in Trinidad. This passion and mission were recognized by Huawei Trinidad and we ended up starting a collaboration series called the “Droid Masterclass” that was geared towards teaching people about their smartphones through a series of topics.

 

The Tech Table - Trinidad
Keron Mc Leish & Devon Ramdass

 

2018 arrived, and a lot of new opportunities came running my way. I started a web series with one of the baddest Tech guys and videographers in the country, Devon Ramdass. Together we wanted to create something that would edutain (educate+entertain) the public and also showcase tech to people who would not necessarily watch tech reviews, but do like to be entertained and support local content. The show is going great and has also garnered some special opportunities we will release over the next few weeks.

So here we are, March is winding down and I had to make a difficult decision, the store that I opened up a few months ago, I decided to close down. Originally, I wanted to create the best retail experience and educate my clients, plus provide some of the best devices to anybody who walked through my doors. I found a lot of success doing it and learned so much about entrepreneurship but also the needs of the Caribbean region in regards to the mobile field.

I found a love for content creation. Nadine told me some months ago, what if that one opportunity comes and you decide to never sell a phone again? I laughed, I told her I would keep the store open and balance it all. There is a reason why content creation is a full-time job lol. It takes so much brain power, time, reading the market, and then the execution. It is a lot to balance.

It also got to the point where I was hardly in the store because of a lot of the content I was creating and only took clients by appointment. I was not ready to hire people because 1, it takes a lot of resources to have staff, especially for the level of what I am trying to build and 2) I am still building the framework for the brand and shaping it.

That opportunity has finally come for Droid Island to take some major, major steps up. I cannot give the exact details as it is still in the works but once it has been worked out and set in stone, I can’t wait to make the big reveal.

So I just wanted to pen this open letter to everyone who has supported me and my brand thus far. Everything I am trying to build is to put my passion to use to help my country and the Caribbean region grow. There is no Mr Droid or Droid Island without you guys.

Instead of helping 1 to 1, through the retail store, I have now learned that the biggest impact for a change I can have is the 1 to many model through content creation and teaching you how to get the best out of your mobile devices. You can still purchase devices through my website, and I am always looking forward to meeting you guys whether it be in person or through social media.

My direction and mission are clear now, I was worried you guys would not embrace a Caribbean native creating Tech content, thank goodness I was wrong. So stick with me, mobile is evolving at blazing speeds globally, Droid Island is here to keep you guys on track with what’s happening. 

 

Keron Mc Leish

Keron Mcleish

Keron McLeish is the owner of Droid Island and has over 10+ years of international experience working for some of the biggest brands in mobile such as Apple, Telus, and Rogers. He is located in Trinidad and Tobago and is a trusted mobile expert in the region. In his off time, he can be found shooting airballs on the basketball court or eating a bake and shark on the beach.