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What is A Flagship Device?

What Is a Flagship Device?


By definition, Wikipedia states that “a flagship is they best or most important thing owned or produced by a particular organisation.” When it comes to smartphones, the term flagship has been coined to dictate a company’s signature device, usually the one with bleeding edge specs.

I kind of prefer to use the definition by Wikipedia as a company’s flagship at times may not have the latest specs on the market (ex-Motorola) but still be the most important or signature device for that manufacturer’s product line. Over these last few years, the definition has blurred because more OEMs (Original Equipment Manufacturers) have been producing cheaper devices with some of the latest specs on the market.

Thus what has usually been dubbed as a mid-range device due to price, are now being put to the test against the more expensive devices. So that said, let us agree that a flagship should not be determined by its specs, but define it by the companies most important product.


Price Range for a Flagship

It was not too long ago that once a device was deemed a company flagship, you automatically knew the device would be upwards of $650usd/$4400ttd. We have seen every year the costs of certain smartphones *cough*Samsung*cough* go up in price, while new companies have emerged and managed to take a lot of the core specs of flagships and package them in a device that costs half the price.

Take One plus for example. Since inception, they have put together devices with bleeding edge tech for between the costs of $350usd/$2400ttd to $440usd/$3000ttd. Thus resulting in you being able to pick up a flagship device from a min of $350usd and going up from there.

Who Are they Made For?

Every device is made with a purpose, they all have an intended user in mind. Here in the Caribbean, I feel that this is not something that gets communicated to the public. Every company whether it’s a service provider or 3rd party retailer has no idea about the intended target market for devices, and just try to push flagship devices onto customers as these are the devices that usually receive a heavy promotion from the manufacturer. Not everyone needs a flagship device, so who does? The techies, people who enjoy having the latest most cutting edge device, gamers, business clients, photographers and media oriented customers. These people typically will reap the most benefits from having a flagship device.

What Are Each Companies Flagship Device?

Every company has their own flagship line. Here are a few company’s flagships:

Samsung: S- Series & Note

Google: Pixel Series

HTC: M-Series & U-Series

LG: G-Series

Huawei: P-Series & Mate-Series

Sony: X- Series

Motorola: X-Series (Can argue the G-Series)

Xiaomi: Mi Series

Oppo: R-Series

LeEco: Pro Series


Those are just some of the manufacturers and their signature product lines. Next up, we will take a look at the Mid-Range category and break that down for you.

As always, don’t forget to like, share, comment. We are always up for questions and open discussion.

Keron Mcleish

Keron McLeish is the owner of Droid Island and has over 10+ years of international experience working for some of the biggest brands in mobile such as Apple, Telus, and Rogers. He is located in Trinidad and Tobago and is a trusted mobile expert in the region. In his off time, he can be found shooting airballs on the basketball court or eating a bake and shark on the beach.

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